I’ll be ready for my Nike 360° digicam and my Beneath Armour FPV drone too, thanks…

Though I’m pretty sure Adidas isn’t making an attempt to enter the pictures world after abandoning its $1.3 billion take care of Kanye, this Adidas M movie digicam idea completely made me do a spit-take. Not for one second did I feel that the corporate’s retro branding would carry ahead so properly onto high-end digicam manufacturers, however this idea by Thiago Botelho has me completely hooked. The digicam types itself on the Leica M6, however with a cheeky rebranding that includes the identical digicam physique (albeit just a little cleaner) together with a brand new lens, and a purple Adidas emblem on the highest… As the corporate says, Unimaginable Is Nothing.

Designer: Thiago Botelho

The digicam is unapologetically a Leica, though that Adidas branding on it actually looks like a successful collab to me. There’s a macro Elmar 50mm lens mounted on the entrance, and the remainder of the digicam’s particulars and trimmings are on level too, from the textured physique to the controls on the highest that provide the taste of full analog pictures.

Proper beside the Adidas branding is the digicam’s built-in flash (though there’s a mount for an exterior flash too), and a viewfinder on the highest proper nook.

A textured knob on the highest helps you management the digicam’s shutter pace, providing the one actual management on the digicam aside from the main target ring on the lens itself. Beside it lies the digicam’s “accent shoe” that’s used to mount exterior flash modules for a extra highly effective gentle supply whereas taking pictures in low gentle or at excessive shutter speeds. On the opposite facet, lies the shutter button with a threaded socket for ‘cable launch’, and a reel counter that lets you know the way many extra pictures you possibly can click on.

Designed as a CGI train by Botelho, a Brazil-based designer, photographer, and CG artist, the Adidas M reveals that there’s actually no restrict to how versatile some logos may be. The three-leaf emblem actually feels prefer it belongs on the digicam, though one of the best ways to actually make this a Leica x Adidas collab can be to additionally embrace a extremely highly effective sports activities pictures mode inside the shutter pace knob. Additionally, is it simply me or would a wholly purple digicam look much more interesting?

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